Market Monitor: New Jersey August 2024

WSOP led the NJ online poker market for the third straight month, a position it took at the start of the WSOP live series in June that has not yet fully abated. It generated $850k in revenue last month for a 35% market share.

PokerStars generated $671k, its lowest of the year, for a 28% market share, matching July’s low. However, things are expected to rebound entering the busier winter period, where PokerStars will look to regain the market lead.

BetMGM and Borgata both had good months. Each reported around $350k in revenue last month; that’s the best month for each of them all year. In fact, combined, the pair generated $877k — more than WSOP. By licensee, this network was the largest in August, pushing WSOP into second and PokerStars into last.

Overall, the online poker market in August was exactly where it was a year ago, almost to the dollar: $2.398 million last month compared to $2.397 a year ago. It is only the second month this year to equal or better the same month of 2023. The market is up on August 2022 by about 9%.

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