EvenBet Gaming speaks on the current trends and the trickiest challenges for the online poker operators that caused the biggest headaches in 2021.
This year, as the pandemic was moving slowly back and the world returning to normal, the iGaming growth boosted by the lockdowns needed to be secured and supported by the innovations and changes for further development. Online poker during the pandemic has experienced a true revival with a notable increase in both players” numbers and revenues. What should do the operators, if they want to see the revenue curve rising further? EvenBet Gaming shares some insights.
Mobile UX: Impossible to Overestimate
We are long past the time when while choosing a software platform, an operator would check desktop or web applications first. Even in conservative Europe, over 45% of players are already mobile, and in the emerging markets, including the USA and LatAm, the mobile users share is predominant.
In 2021, our general focus in UX and UI development was definitely on mobile applications. Today, players demand that mobile poker has the same functionality as desktop one: the choice of games, the personalisation, the game settings, and the player-to-player interaction options must all be available. Yet, the challenge is to keep the user interface simple and easy to navigate without sacrificing any features and facilitate the player”s journey in the app to ensure their engagement.
It is exactly as complicated as it sounds: for redesigning our mobile poker UI, we had to use all our expertise acquired since 2004, the best practices from video and casual games, the analytics data on users” behaviour in the apps, and the insights from our customers. But it”s completely worth the struggle, as now, mobile is the future of iGaming.
The redesigned mobile poker app by EvenBet will be available as an open demo in December 2021.
Best piece of advice: if your mobile app UI was not significantly updated for more than two years, it”s time.
Marketing: Poker-Specific Tools Ignoring the game-specific promotion mechanics will surely decrease your revenue and player lifetime value. While for acquiring the traffic, most iGaming companies […]
Click here to view original web page at www.gamblinginsider.com
