While the idea of going to a casino without a wad of cash in your hand may still feel somewhat counterintuitive to some, there is no question that the COVID-19 pandemic has accelerated an American move away from carrying cash. From ApplePay to food apps to debit cards, the next generation rarely carries cash, and some Nevada casinos — Resorts World-Las Vegas among them — are testing cashless casino play.
The experience sounds seamless: You can play casino games, eat at a restaurant, or buy a drink at the bar without ever handing over a piece of paper money. All transactions can be made with a unique digital account, and all points earned automatically go to a player’s loyalty rewards program.
But the experience isn’t completely seamless. There is, as the industry likes to call it, a “friction point” at the very start of the process. In order to get a cashless account, players must register in person.
“You have to go to the loyalty window, and then you have to go to the cage to get verified,” said Jonathan Michaels, SVP of strategic development and government affairs of Sightline Payments, which provides payment solutions to gaming operators. “The quickest you can do this is seven minutes, but sometimes people wait an hour. Think about other industries, like Starbucks or banking — the standard [account signup] is about three minutes.” One more step toward modernization
Michaels and his company are aiming to bring Nevada casinos in line with those other companies. Sightline proposed a change to Nevada’s gaming regulations that would allow for digital identity verification, which in layman’s terms means that you can kiss the line goodbye, as patrons would be able to register their casino accounts online.
The move would be just one more modest step in continuing to modernize Nevada’s regulations. In June, the state made rule changes that enhanced Nevada’s cashless gaming regulations and, following that, updated policies around cashless gaming technology. Aristocrat Gaming and Boyd Gaming kickoff cashless table game field trial in Nevada https://t.co/2cFhpBToJA #Casino #LatestNews pic.twitter.com/olO4py4lKO — SBC NEWS (@SBCGAMINGNEWS) October 14, 2021 Nevada already allows […]
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