A pioneer for women in the gaming industry, McAdam Willetts represented PokerStars and other brands for nearly a decade. Her firm QueenBHive launched last week.

Published Sep 24, 2024 Rebecca McAdam Willetts — a veteran promoter of online poker, especially PokerStars and Full Tilt, and a poker player in her own right — has launched QueenBHive, , a public relations and marketing firm whose clientele will include gaming companies and the entertainment world, too.

QueenBHive will also work to support women-owned brands, especially those in fields that, until now, have been dominated by men — such as gaming.

“To be honest, right now, it’s all on the table, from monster global brands, to helping start-ups and small businesses,” Willetts told PRO. “I’ve got some upcoming work in poker, too, you can’t keep me away from the game!”

QueenBHive is headquartered in New York. Willetts said the firm opened for business in April but held its official launch on September 19, which National Woman Road Warrior Day — a day to honor working women who juggle being a mother with traveling for work.

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