Pixabay While the Caesars brands still lead revenue in the New Jersey online poker vertical, Borgata brands BetMGM NJ, Borgata NJ and partypoker NJ continue to be the standout operators in the market .
Based on the latest data reported by the NJ regulator, while the trio held on to the second place in the overall standings, it enjoyed 7% year-over-year increase over August 2020 . That is quite remarkable: its the first time any operator has posted an annual gain since March , and it is lapping a very strong summer last year at the tailend of the pandemic-fueled online poker surge.
Overall, August 2021 online poker market revenue was a significant drop from that $3 million number from 2020, with just under $2.5 million in total online poker revenue.
While the Caesars brands ( WSOP NJ and 888poker NJ ) still posted the most revenue in raw dollar terms in August, that revenue of about $960,000 was down almost half from $1.7 million the month prior , which enjoy a brief surge thanks to WSOP online bracelets. Compared to last year, it is down from 27% from the $1.3 million reported in August of 2020 .
The real bright spot in the market was Borgata, which posted second place revenue of about $800,000 . That continued a small upward trend for the past few months, as well as maintained a clear lead for the 2nd place spot over the Resorts International and PokerStars . Another Solid Month for Borgata
It was always expected that annual comparatives through much of Q2 and Q3 2021 would be down from the same values in 2020, because 2020 was an unprecedented year for online poker traffic. So far, the only month in 2021 that has approached the $3 million level was July. Much of that came from revenue generated by the bracelet series on WSOP.com .
That makes the YoY increase for Borgata brands all the more remarkable . While August 2020 was the beginning of the end of the massive spikes seen in the market over the spring and summer months, it was still […]
Click here to view original web page at pokerfuse.com
