BetMGM launched online poker in Michigan on March 22, 2021 . On Tuesday this week, it quietly celebrated its one-year anniversary. It has been a year of multiple successes for the operator as it has competed in a small market, with a segregated player pool, going up against the giants in the online poker industry.
While it has not set Michigan online poker on fire, it has offered a credible alternative to PokerStars, chipping away at its market share and offering a string of attractive tournament series. It has launched new games, appointed a new Director of Poker, and benefited from the first ambassador for BetMGM USA.
There is every reason the operator can build on this success in its second year. The site is now on a regular schedule of running uniquely branded tournament series and its cash-game traffic continues to grow. The site can also look towards cross-state shared liquidity — a development that BetMGM is particularly well-positioned for — as well as an anticipated new state launch.
But it will also soon face one of its biggest challenges to date — facing off with the World Series of Poker in Michigan, whose launch is expected imminently.
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