The Bettor Safe crest The Bettor Safe marketing campaign had a tough job to do in raising awareness. Going into the campaign, it seemed a though the main hurdle to jump would be teaching Americans the difference between legal and illegal online gambling operators. However, the creators of the campaign discovered that they would first have to educate the public about the legality of online gambling and sports betting . The main shock in this regard was New Jersey . New Jersey online casinos and poker rooms have been legal and regulated by the DGE since way back in 2013. Although these forms of gambling have been legal for nearly a decade, research in February by the nonprofit Conscious Gaming (CG) revealed that more than 25% of the state’s adults either had no idea about the legality of gambling online, or believed it to be illegal altogether. CG was set to launch its Bettor Safe campaign the following month, but clearly had its work cut out for it. Seth Palansky – CG’s vice president of corporate social responsibility and communications – told Online Poker Report : “It was quite eye opening how those in a mature iGaming market like New Jersey still had as much uncertainty as they did.” Bettor Safe launch puts focus on mature markets On March 3, CG launched Bettor Safe – “a national campaign to educate consumers about the risks of betting on illegal websites and the benefits of legal and regulated gaming options, if […]
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