Brazilians Overwhelmingly Prefer One Gambling Option, per Betsson Study

As Betsson continues to gain momentum in Latin America, it decided to take a closer look at what casino gaming options Brazilians prefer. The gaming and sports betting operator discovered that one particular option stands out well above the rest. Overlooking Copacabana Beach in Rio de Janeiro, Brazil. A study by Betsson of the country’s gambling preferences points to one clear favorite. (Image: Shutterstock) Using data from Google searches, Betsson determined that Brazilians overwhelmingly favor roulette, at least in their searches. There are over 135,000 searches for the game each month, according to the operator.

This is more than double the number of searches for the second most-popular term. Brazilians search for poker around 60,500 times per month; however, the figure may be climbing. Roulette Rules

Betsson, which just became a sponsor of Brazil’s Club Athletico Paranaense soccer team, analyzed Google search data with the help of SEMrush, a keyword research and online ranking tool. Roulette and variations of the game , are apparently big draws with the Brazilian gaming population.

After roulette and poker, blackjack ranked third. It has around 27,100 searches each month. Baccarat followed, but at a distant fourth with just 4,400 searches per month.

Another, somewhat morbid option takes the fifth spot in Brazil . Aviator gets around 2,900 searches monthly. In the game, players wager against an airplane crashing. However, they don’t bet on the time that the plane will fall.

Instead, they place their wager and wait. As long as the airplane remains in the air, the potential winnings increase. The potential to win as much as 5000x the original wager makes Aviator attractive.

There is a risk, though. If the player withdraws the bet before the plane crashes, he or she wins. However, if the wager remains in play when the steel bird meets its demise, the player loses the wager and any of the potential winnings. One Popular Option Missing

Betsson Brazil’s marketing manager, Bruna Calda, pointed out that the patterns hold for both land-based and online gamblers. She also emphasized that one particular option common in both segments elsewhere in the world isn’t […]

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