Image: Caesars Entertainment Just weeks after wrapping up the biggest edition of the live World Series of Poker (WSOP) ever, Caesars Entertainment is selling the brand to NSUS Inc , the parent company online poker operator GGPoker . According to the release, the deal is worth $500 million, with $250 million being paid in cash up front and another $250 million due in five years. GGPoker has worked with WSOP as partner for several years
GGPoker has worked closely as a partner with the WSOP over the last few years, sending a number of online satellite qualifiers to both the Las Vegas and the WSOP Paradise events. During COVID, the site also hosted an international online WSOP tournament series, awarding 54 bracelets.
“We’ve enjoyed a longstanding and successful partnership with GGPoker that has helped spur the growth of the WSOP brand,” President of Caesars Digital Eric Hession . “This transaction is an exciting step for Caesars as a company and the WSOP brand as it continues to evolve. We can’t wait to see what NSUS has in store for growing the WSOP’s legacy in poker, and we look forward to continuing to deliver an unmatched and familiar experience to poker players going forward.” Live WSOP events will remain at Caesars Las Vegas properties
Though Caesars is offloading the brand, it is not offloading the events. As part of the agreement, the summer series will continue to call Caesars properties in Las Vegas home. Regional Caesars properties will continue to offer World Series of Poker Circuit events as well.
“After collaborating with Caesars Entertainment for years, NSUS Group, the operators of GGPoker, is thrilled to announce their new role in leading the World Series of Poker, the world’s most renowned poker brand,” said NSUS Group CEO Michael Kim . “We will leverage GGPoker’s cutting-edge technology and industry expertise to create an exciting future for WSOP, ensuring players have an increasingly improved, safe, and seamless poker experience. Under the new leadership, NSUS intends to expand WSOP worldwide, positioning it at the forefront of poker’s growth.” Caesars Digital will retain current WSOP Online US […]
Click here to view original web page at sbcamericas.com
