DraftKings to Partner NHL, UKGC Investigates NFT Platform Sorare

DraftKings has signed a deal to work with the NHL , operating as “an Official Sports Betting, Daily Fantasy Sports, and iGaming Partner of the league.”

In addition, DraftKings will complement the deal with an agreement with Turner Sports “to be the exclusive sportsbook and daily fantasy sports provider for their coverage of the NHL” Jason Robins, CEO, chairman and co-founder of DraftKings, said: “The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again, while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner. Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”

DraftKings will also be presenting some of its own content on Turner Sports’ platforms, related to sports betting and DFS. It will also have access to NHL assets to further enhance its own brand. United Kingdom Gambling Commission Investigates Sorare

The United Kingdom Gambling Commission is investigating the unregulated NFT platform Sorare . The French firm is operating in the British market without a UKGC license, insisting that its business model does not constitute gambling. Sorare offers a NFT-based fantasy football game where users buy, trade and exchange NFT’s of game clips along with digital football cards or the Panini-type popular in the 1980’s.

A spokesperson for Sorare told the media:

“We are very confident Sorare does not offer any forms of regulated gambling. When a product with a nascent technology becomes successful, such as Sorare’s digital collectable cards and game, it is normal and expected to be regulatory questions.”

As the NFT craze continues to accelerate in markets around the world, most companies involved in the sector will fly under the radar unless they hit the headlines due to egregious business practices. This was indeed the case for Sorare until it experienced unexpected growth throughout 2021, catapulting it to the […]

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