Shutterstock/Uglegorets Jackpocket , the first web-based lottery ticket courier registered with the New Jersey Lottery , is about to add another first for its company in the Garden State . The New York -based company “will be the first third-party lottery service to enter the online casino space in the Garden State,” according to its announcement yesterday.
Its entry to the NJ online casino space will take place next year, in partnership with Caesars .
Jackpocket CEO Peter Sullivan says in the announcement : “Our user research has shown a high correlation between Jackpocket lottery players and those who enjoy casino-style gaming.” Jackpocket didn’t provide a link to that research in its announcement or on its site.
However, the overlap between the two is a topic that comes up frequently. For instance, on Nov. 3, Play Pennsylvania reported on the comparison ending up in court . In that case, a coalition of casinos claimed the PA iLottery offered games that are “too similar” to the slots offered by the casinos. That’s a fight that’s been ongoing for a while now , and just won’t die.
Meanwhile before Jackpocket can offer online casino games, the New Jersey Division of Gaming Enforcement (DGE) needs to approve them. Jackpocket also tells customers to stay tuned for more product announcements, as it got $120 million in funding “to pioneer the future of lottery play,” according to a Nov. 9 press release . Lottery play is No. 1 among US gamblers
Of course, Jackpocket’s customers may be different from average lottery players. They’re already online, whereas most US lottery players aren’t yet online gamblers. So says research released in March by the National Council on Problem Gambling (NCPG).
NCPG says: “The lottery is the most popular form of gambling in the US, having been played by 66% of adults in the year prior to the survey.” However, most US gamblers simply aren’t yet online, NCPG says. Only about 15% of survey-takers wagered online on anything from sports to poker and from slots to horse racing, the research shows. NCPG didn’t tally iLottery players or online lottery ticket buyers […]
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