Online gambling industry insiders and watchers have been saying for years that operators need to use tech to up their responsible gambling (RG) acumen. That is, spotting problems, flagging them and taking measures to solve them. Kindred Group may be ahead of much of its competition in this regard, using its proprietary technology to do all three.
Kindred’s PS-EDS (Player Safety Early Detection System) is now active for its US products, operating under the Unibet brand. This is only a recent addition for US customers, however. Most of Malta -based Kindred’s nearly 2 million global customers have been benefiting from the technology for a while.
Maris Catania , Kindred’s head of RG and research, spoke with Online Poker Report about her company’s efforts to reach zero percent revenue from “harmful” gambling behaviors by 2023. At the moment, Kindred says it estimates that 2% of its revenue comes from such behavior.
Not all US online gambling operators are taking such proactive responsible gambling measures . There’s growing concern that if the industry doesn’t rein itself in of its own accord, the backlash could ultimately lead to a regulatory crackdown. Such is the situation facing the industry in the UK at the moment.
Here’s how Kindred is using PS-EDS to help accomplish that goal. OPR’s questions and Catania’s responses are taken verbatim from an email conversation, save for minor grammatical edits. OPR: How does PS-EDS detect problem behavior?
Catania: It takes into account myriad indicators of harm. PS-EDS is based on several research papers that have looked into markers of harm, and also through discussions with treatment centers and experts with experience. What we have also additionally done is that we translated the DSM-5* criteria for a gambling disorder and applied this to our algorithms. The logic behind the thinking of PS-EDS is currently being peer reviewed, with the aim of being published.
* The Diagnostic and Statistical Manual of Mental Disorders, now in its fifth edition, is the core handbook of the American Psychiatric Association. How do you know 2% of your users are problem gamblers?
This is a reflection of prevalence studies and […]
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