Market Monitor: New Jersey August 2021

Regulated online poker revenue in the state of New Jersey fell to $2.44 million in August, down 19.5% on $3 million generated in the same month last year, the NJ Division of Gaming Enforcement reported.

While performance looks weak, it is in fact the best annual comparative in six months. The market still laps the spike in activity last summer during the coronavirus pandemic.

Month over month, the fall was also around 20% from $3 million in July 2021, which benefited from WSOP on the Caesars license running online bracelet events throughout the month. Its revenue fell from $1.7 million to $965k, still enough to lead the market, but with its market share returning to 40%.

The Borgata licenses (partypoker, Borgata and BetMGM) generated $800k last month—up 7% on a year ago, the first operator to post any growth in six months. It claimed 33% of the market, up from 25% share a year ago. Resorts (PokerStars) continues to lose ground, down to 28% vs 32% last year.

Regulated online casinos in the state combined to generate $110.8 million in August, down month-over-month from July’s market high of $115.6 million but up 31% year-over-year, a growth rate roughly in line with the last five months.

Operators on the Borgata license—which includes Borgata Casino, BetMGM, partycasino and Pala—remain the star performers. They clearly lead the second-place Golden Nugget, generating $36.5 million last month—the most of any licensee in market history. It took a 33% market share and is up 92% year-over-year.

All other operators have single percentage point growth bar Resorts (PokerStars), which was up 24%. While still far off the leading two operators, it is making inroads.

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