Monetization strategies for poker platforms in Latin America

EvenBet’s expert insights Facebook Twitter LinkedIn Reddit WhatsApp Poker has evolved from a mere game to a cultural icon in Latin America, especially Brazil, Argentina, and Mexico. It is a game loved by many because of its strategic depth and the fact that it requires a special skill for play, rather than just luck.

The role of poker in Latin America is evident in the B2C platforms that currently head the market from northern Mexico to southern Argentina. We have seen an inflow of relevant operators: Colombia’s BetPlay and FullReto, Paraguay’s Aposta.la, Peru’s DoradoBet, and Apuesta Total. EvenBet Gaming has been a key player in this poker trend, providing platforms that meet the diverse needs of Latin American players and operators. The company’s expert, Head of Accounts and Commercial Director of LatPoker network Roman Bogoduhov shares his insights into creating a constant revenue stream from poker in the region. Evolution of Latin American poker culture

Poker wasn’t always a popular game in Latin America. In the past, people in the region have loved gambling. Still, poker only became popular closer to the mid-2000s when tournaments such as the World Series of Poker (WSOP) and the Latin American Poker Tour (LAPT) attracted global attention to poker in Latin America. It allowed local players to play on the international level and improved the game’s visibility and popularity.

Brazil has a great tradition of poker, especially poker tournaments , notably those with a large guaranteed prize pool. The online mystery format where players can get random rewards for eliminating opponents is also popular. Additionally, Brazilians like to play in online poker clubs , where players can engage in different games, usually in the “grey” legal area.

Colombian poker players prefer re-entry tournaments , where they can buy back into the game after having been eliminated. This format aligns with the local taste for games that allow a second chance and more time to play. Bomb Pot games where all players contribute blind bets have also been introduced in cash games, adding extra excitement.

Argentina is still a large market due to […]

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