Online Bracelets Series Propels WSOP to 25% Market Share in Pennsylvania

WSOP PA was the latest operator to join the regulated Pennsylvania online poker market. The site went live in July 2021, but it was quick to establish its foothold in the state. Thanks to several promotional moves—the biggest one being the first-ever online bracelet series for PA players— WSOP PA has managed to increase its market share to 25% .

The arrival of WSOP has helped the overall PA market value grow by 23%, boosting the gross income from regulated online poker to $3.2 million in August.

While PokerStars PA continues to lead the way, having contributed $1.9 million to the total, WSOP has managed to climb to the second spot, primarily thanks to the uptick it saw during the PA bracelet series . The room’s revenue surged from $242k in July to $819k in August and its market share increased from 9.5% to 25%.

These trends may very well be indicative of future developments. WSOP PA has managed to seize a significant market share from PokerStars, which reigned supreme in the market for several months as it used to be the only regulated operator in the state. In August, their market share dropped to 60% from 76% in July . WSOP Pennsylvania launched in July 2021 , entering the market dominated by PokerStars PA, one of the operator’s biggest competitors in the US. PokerStars already had a well-established presence in the state at that point, having launched back in March 2021 with zero competition.

However, right from the onset, it was clear WSOP had serious plans for the new market. The company launched with their new Poker 8 software, making PA players the first in the US to have access to the new and improved platform.

Shortly after the launch, WSOP PA announced the first-ever online bracelet series available only to those playing on the PA client. Featuring a total of eight events , the series offered great opportunities to claim one of the coveted gold bracelets in relatively small-filed tournaments. This proposition is probably the most important one for the big uptick the operator saw in August.

Despite not offering guarantees for any […]

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