By Namah ChawlaPublished: 3 Jul 2022, 11:50 PM IST Advertising PokerBaazi’s recent ad featuring actor Shahid Kapoor debunks the myth of luck playing an upper hand in poker. A chat with the platform’s co-founder and marketing director.
PokerBaazi, the online poker platform from the house of Baazi Games, recently launched a campaign, titled ‘You Hold the Cards’, featuring Bollywood actor Shahid Kapoor.
With this campaign, the brand aims to create awareness about poker as a skill-based sport. It is a game that is under the players’ control. The ad attempts to debunk the myth of luck playing an upper hand in poker. In an interview with afaqs!, Varun Ganjoo, co-founder and marketing director, Baazi Games, speaks about the campaign, the media mix, poker’s contribution to the platform’s revenue, and more.
Edited excerpts:
How will the association with Kapoor help the brand? Why is this the right time for the brand to do a celebrity-led campaign?
Apart from the playing element, poker also has a lot to offer, in terms of entertainment. It has already become quite big on the global stage, especially in the investor markets of the US and Europe.
In India, our aim is to establish an ecosystem for the sport, and relevant content and IPs around it. We have taken the time to build this and now is the time to focus on poker.
The mobile gaming market in India is already on the rise. We feel that poker is entering its golden era now. Over the next 5-10 years, its growth will outdo that of other gaming verticals.
Poker is a skill-based game. So, it was important for us to get a celebrity who knows about, and resonates with the sport. The platform wants to attract the masses and make poker big. So, we needed a celebrity who cuts across ages and easily conveys our message. Many online gaming platforms have lately been investing in celebrity-led ads, especially during IPL. How will PokerBaazi’s campaign be different from the rest? Over the years, IPL has become a property that attracts not just the viewers, but also the advertisers. But I […]
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