By afaqs! news bureau Published: 20 Sep 2023, 1:21 IST Advertising The skill-based online poker platform is a fresh addition to the company’s already popular portfolio including A23 Rummy and A23 Games.
A23 (Head Digital Works), announced the launch of its highly anticipated A23 Poker application. Designed to provide a skill-based and exhilarating poker experience alongside their new brand campaign featuring Brand Ambassador Shah Rukh Khan.
A23 Poker combines the thrill of real-money gameplay with innovative features and UX never seen before in the industry. Upholding A23’s commitment to security and player protection, this cutting-edge app incorporates robust security measures and protocols that have become synonymous with the brand.
Shah Rukh Khan is seen using his great Poker skills to get himself out of a tight spot in the new brand film for A23 Poker. The screenplay and dialogues consciously uses phrases and terminology like raise, all in and more in the ad to highlight the product offerings and appeal to all poker enthusiasts. With this campaign, A23 aims to captivate all online real money gamers in the country with a focus on Indian poker players. Parallelly, carrying forward its long running messaging around safe and mindful behavior while gaming online, the brand launched the 4th edition of its ‘Responsible Gaming’ film. Poker enthusiasts can now dive into a virtual world where skill and strategy reign supreme, creating a dynamic and immersive environment unlike any other. All this while still playing responsibly with robust AI-driven features. With A23’s proven superiority in the online real-money gaming sector since last 17 years, the new app will carry forward the identical engaging experience for users along with exciting new formats and tourneys.
With the online real-money gaming industry in India experiencing remarkable growth, the launch of A23 Poker comes at an opportune moment. The Indian online gaming market has witnessed a surge in the number of online poker players, driven by the increasing popularity of the game and the accessibility provided by deep internet penetration. Recognizing this trend, A23 Poker aims to cater specifically to the Indian poker fans, offering a platform tailored to their preferences […]
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