Shutterstock/takkun Online gambling isn’t only a game for the rich. A broad range of income demographics are represented in online sportsbooks and casinos, but the split between wealthy and impoverished players isn’t always even. Studies both in the US and the UK support this.
In the UK, the poor play online games and slots just as often as the wealthy, according to recent research. The high earners, low earners and middle group are all 3% to 4% likely to play online casino games and slots at least once per month. The UK study defines “high earners” as those making more than twice the national median, and “low earners” as those making less than 75% of the median.
In the US, however, the numbers look less even at first. Here, about 26% of those with an annual income of $100,000 or more gamble online in some form. Only 23% of those making less than $25,000 do the same.
However, the lowest prevalence is among US iGaming players earning between $25,000 and $49,999. Only 19% of that latter group is likely to gamble online. US and UK studies involve different methodologies
It’s important to note, however, that the US stats lump all forms of online gambling together: Sports betting, daily fantasy sports, poker, table games, slots and more. These US figures come from the study titled National Survey on Gambling Attitudes and Gambling Experiences, which the National Council on Problem Gambling (NCPG) released in March.
The UK numbers from research released on Nov. 26 by YouGov treat online sports betting separately from the casino vertical. That report doesn’t include other products like online poker or DFS at all. Online sports betting, unlike online casino, does show a correlation with income, which may explain the trend in the US aggregate numbers. Lottery games win in both countries
In the US and UK, lottery games see the most players. Also in both countries, the affluent are the most likely cohort to buy tickets.
Among the British who buy Euromillions tickets, about 26% are wealthy, 21% are poor and 23% are in between.
The research titled Gambling Habits of […]
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