Despite a Small Market in Size, 888poker Takes High Key Marketing Approach in Ontario

888 is making a big sales push in the Ontario regulated poker market and has more than double the promotional offerings of its competitor. On April 4, when the Ontario iGaming market opened up, 888 was the first to launch segregated online poker operations in Canada’s largest province. It was soon joined by BetMGM and its sister brands partypoker and bwin to create the first tri-skin poker network in Ontario .

Both operators went live with a full slate of games and tournaments, offering generous welcome bonuses despite a majority of the players already having existing accounts that played on their respective “dot-com” online poker rooms.

While initially, 888poker led the market in cash game traffic, the tri-skin BetMGM Ontario Network rebounded and is currently dealing twice as many hands as its rival.

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