Grivet Outdoors is nothing short of an anomaly. Founded by Coleman Whitsitt as a side project run from his home in 2015, the company has experienced growth of an unprecedented variety.
In just seven years, Grivet Outdoors has gone from $100,000 in sales annually to $65 million in 2022.
For any company, 200% growth year after year is undeniably extraordinary, so it should come as no surprise that the man behind Grivet Outdoors is also extraordinary. Starting Strong
“Growing up, [owning a business] was always something I wanted to do. I always had this idea for some reason that every business is run by some super genius; that it was going to be really competitive and hard, and that I may never be able to do it. I don’t know where that came from. But certainly, I found that that’s not the case.”
It was clear from an early age that Whitsitt was equally creative as he was motivated.
While his fellow high school classmates studied math and science, Coleman Whitsitt studied poker. In the early days of online poker, Whitsitt was determined to ‘win’ the hand, but also focused on developing his strategy.
At the time, he had no idea that what began as a way to save money for college would provide the foundation for his online retail empire.
“I set up an account under my dad’s name, and somehow got a free roll. There are these tournaments you can get into for free and win $20. And so I won one of those. I was a senior in high school and quickly had $10,000 on this poker website. I put all the money in my dad’s name and never told him. When I turned 18, I set up my own account, and I just sent it to myself.” Dropshipping
Playing online poker was lucrative, but ever the entrepreneur, Whitsitt had his eye on a new side hustle: dropshipping. So he took some money he’d earned in poker tournaments and slowly began investing it in a brand-new venture.“I started this on the side and did not really ever expect it to be what […]
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