Dreamstime/Chernetskaya The Connecticut Lottery Corporation (CLC) has chosen the brand name it will use for its online sportsbook. Somewhat surprisingly, it will go with PlaySugarHouse Sportsbook , an existing but outdated brand already offered in other states by the CLC’s partner, Rush Street Interactive (RSI) . Online gambling and sports betting have been legalized in the Nutmeg State , and operators are awaiting a launch that could come as soon as next month. The Connecticut Department of Consumer Protection’s Gaming Division (DCP) still must license, review and certify the new sportsbook, as well as those from the Mohegan and Mashantucket Pequot tribes. Gov. Ned Lamont said on Sept. 9 that the launches will likely happen in October . Mohegan Sun has partnered with FanDuel as for online casino, sports betting and daily fantasy. The Mashantucket Pequot partner is DraftKings . That tribe, which operates the Foxwoods Resort and Casino , said it also plans to offer iGaming as well as sports betting. HB 6451, which Gov. Lamont signed into law in May, also allows for a limited range of iLottery products, and for CT online poker . The latter may be a while in coming, however. Why PlaySugarHouse? RSI’s main online gambling and sports betting brand is BetRivers . However, while DraftKings and FanDuel can both use their main brand without issue, RSI faces a problem due to a quirk of the state’s rules. These state that no online gambling or betting platform can be used to promote a […]
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