Startup Company 4Poker Attracts PokerStars Veteran

In Summary: He spent over ten years at PokerStars, rising through the ranks to join the company’s executive management team

4Poker has attracted significant talent and will have to compete with the few big operators that dominate the market

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4Poker, an upcoming new contender in the online poker space, managed to snag industry veteran Heath Cram as its new chief operating officer (COO). He joins several of his ex-PokerStars colleagues as the new startup prepares to launch in Q4 2022. The New COO Started in the Horse Racing Business

Cram has all the experience and industry insight a new up-and-coming operator could need. He graduated from Western Sydney with a Bachelor’s Degree in Sport Management in 2002 and immediately entered the Sydney racing industry as a sole trader, consultant, and entrepreneur.

During that period, Cram developed his skills and connected industry contacts, allowing him to start work at Racing NSW, the independent body overseeing thoroughbred racing in Australia’s New South Wales. He stayed at the company for three years and acted as representative and agent for leading Sydney and Group 1 jockeys. Cram Spent Most of His Career in PokerStars

Heath Cram’s first brush with the poker industry would also become the most significant period in his career. In 2006, Cram got hired by the Australian branch of online poker cardroom PokerStars as a poker and collusion specialist. His skills and diligence paid off. By 2009, he had become senior operations manager at the company’s London office.

From 2010 to 2014, Cram worked as director of global support, overseeing PokerStars’ customer support department. Simultaneously, he assisted with redundancy and reorganization management at Full Tilt after the company was acquired and joined The Stars Group. Cram’s rise through the ranks continued, and in 2015 he became acting managing director.

After a brief stint at sports-tech developer Sportsradar where he led B2B business development and sales strategy, Cram returned to PokerStars’ executive management team as director of operations. In 2019, he became the senior international director of operations at Flutter Entertainment after the gaming provider acquired PokerStars.While at Flutter, Cram managed over […]

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