Top Stories of 2023, #5: Game of Gold Impact And Success

Game of Gold Few things came as bigger surprise this year than the monumental success of Game of Gold .

For twelve episodes some of the biggest names and personalities in poker competed in a series of team challenges. Along the way, some were eliminated while others earned gold coins. In the final episode, the gold coins of the remaining players were converted into chips for one last six player tournament with a top prize of $456,000 .

The first episode garnered around 485,000 views in its first six weeks on the GGPoker Youtube channel . What’s surprising is that viewership doesn’t seem to have dropped off by much. One of a Kind | EP01 | Game of Gold There was a decrease in views for the second episode to 340,000 views, but a second-episode fall-off is not unusual.

What was unusual was the way the show retained those viewers. The twelfth and final episode hit more than 90% of that number (~320,000 views) after being up for just two weeks.

For four weeks in the Winter of 2023, Game of Gold was everywhere. A Great Line Up

Daniel Negreanu GGPoker selected an excellent selection of players to star in the show. Every one of the sixteen contestants had a solid poker game and great on-screen presence.

The initial line up included old school legends like Daniel Negreanu , Jason Koon , David Williams , Josh Arieh , and eventual winner Maria Ho . Plus up and comers like Nikita Luther , Kyna England , and Andrew “Andy Stacks” Tsai .

There were online poker legends like Fedor Holz and Daniel “Jungleman” Cates ; established crushers like Michael Soyza and Kevin Martin ; and streaming and social media personalities like Lukas “Robin Poker” Robinson , Olga Iermolcheva , Charlie Carrel , and Johan “YoH Viral” Guilbert . Some of the show’s success is down to the canny advertising that went out before it aired and some to the list of A-listers GGPoker’s sponsorship deals put in front of the camera.

However, none of that would have been worth much if the show hadn’t also hit a […]

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