Unibet in 2021: New Loyalty Program, Software Upgrades, Market Withdrawals, 2020 Revenues Retained

Unibet to Overhaul Loyalty Program with Simplified Rakeback-Style Rewards (January 2021)

Top line: “Unibet has revealed that it will be rolling out its new loyalty program across all markets on April 1, which will offer over 50% in rakeback to its highest volume players.”

Key takeaways: The system is designed to give the operator flexibility in different markets.

The loyalty program equates to a minimum of 10% rakeback for any player that pays at least €5 in rake in a quarter.

It goes up to 51.1% — one of the best on offer in the industry — for those that can contribute almost €44,000 in rake in a quarter.

It will also unlock different levels of Game Lab, a new feature teased back in August.

Players in Ukraine, Belarus, Russia, and Poland, will have lower rewards as they are “bad for ecology.”

Unibet Online Poker Revenue Soars to All Time High (February 2021)

Top line: “Kindred Group reported bumper fourth quarter and full-year financial results this week, crossing over the £1 billion mark in total revenue for the first time in company history.”Key takeaways: While still a very small part of the portfolio, the group’s poker product Unibet Poker remains a highlight. It accelerates growth that the vertical was already enjoying: — it is more than double the revenue reported in 2017. Notable in this week’s results is just how strong numbers have been since the summer’s coronavirus-fueled explosion. Live Poker in Europe Returns with the Unibet Deepstack Open in March 2021 (February 2021) Top line: “The Unibet-sponsored Deepstack Open will host a special edition of the popular live poker mid-stakes festival next month, organizers have confirmed.”Key takeaways: Labeled as the UDSO 5 Special, it will take place from March 11 to March 14 at the Portomaso Casino in Malta. It marks the return to the live poker circuit by a major operator in central Europe. Portomaso Casino has been implementing various hygienic measures for the past six months. The Unibet Online Series XI Gets Underway (February 2021) Top line: “The Unibet Online Series (UOS) makes its debut for 2021 […]

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