As further evidence of the synergy between social and real-money online casino games, revenues for both have been rising in tandem in the US. It’s hard to know what’s driving the increase in social casino play, however. Perhaps it’s due to increased online play by Americans who are working from home during the pandemic. There might also be a general increase in excitement about online gambling, and social casinos are a way to bide time for those in states that are waiting to legalize it. Or maybe it’s a bit of both.
Whatever the case, balance sheets for real money US online casino operators still far eclipse those of social casino games. During September 2021 alone, real-money online gambling receipts totaled more than $340 million in gross gaming revenue (GGR). US social casino revenue closes in on $1 billion
Comparatively, American iOS users “spent a record $990 million in social casino apps” from Q3 2020 to Q2 2021. That’s according to research released on Oct. 27, 2021, by app marketing product and services provider Liftoff and iGaming analytics platform provider GameRefinery. Also, that nearly $1 billion revenue total doesn’t even include Android users.
Redwood City, Calif. -based Liftoff and Finland -based GameRefinery’s 2021 Social Casino Gaming Apps Report further states that Q2 2021’s $260 million revenue is “a new high.” But comparing it with Q3 2020’s $250 million does have a downside. During that same time period, social casino games lost about 1% of iOS app market share – dipping from 19.43% in Q3 2020 to 18.89% in Q2 2021.
Unfortunately, Liftoff’s 2020 and 2019 mobile gaming apps reports don’t break out social casino game revenue.
However as Online Poker Report detailed in May 2014, the US iGaming market used to favor social casino games: “Social casino games collectively pulled in some $350mm in 1Q14, compared to just under $35mm for regulated real-money online gambling.” Source: Liftoff & GameRefinery Social casino games are allowed where online casinos can’t go
It was true in 2014 and it’s true now – social casino games can be played throughout the US, while online casino games […]
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