With 14 brands that provide internet gaming and sports betting in Michigan — and a 15th on the way sometime — state residents have plenty of choices when it comes to online gambling.
But there are still many platforms that can’t take bets in the Great Lakes State .
When expanded Michigan gambling laws were passed in December 2019, it included a limit on casino operators who could grant licenses. Those were made available to the 12 federally recognized Native American tribes within the state, in addition to the three Detroit casinos.
Each operator could grant licenses to one online sports betting brand, one online casino brand and online poker brand. That’s where 15 brands came from, as each brand for sports betting in Michigan is connected to Michigan online casinos from the same partnership. Could new sports betting apps ever come to Michigan?
Operator and supplier licenses are granted by the state for five years .
However, a Michigan Gaming Control Board spokesperson told PlayMichigan that licenses could be re-issued by operators, depending on the terms of the contract between the operator and the platform provider. There’s always a chance for consolidation down the line: For instance, Fox Bet Sportsbook is a minor player in Michigan sports betting, while fellow Flutter brand FanDuel is a monster.
Fifteen is a lot, and it’s created a strong market for consumers and businesses here. But if more licenses were available, more operators would certainly be lining up to get a chance.
Here are some that could be candidates. Bally Bet
You know Bally Sports Detroit , and you maybe know that Bally’s is one of the iconic hotel brands on the Las Vegas Strip .But Bally’s certainly would love to launch Bally Bet to MI sports fans who already know the brand.With the recent acquisition of iGaming operator Gamesys Group , Bally’s should be bumping up its online casino capabilities.Bally Bets is already live in Colorado and Iowa . bet365 One of Europe’s biggest gambling brands, bet365, is also live in New Jersey. A highly rated sports betting platform by industry insiders, there was an alternate universe […]
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